From a design concept created in our design offices in Atlanta by our product designers to our factory and manufacturers, our product goes through a multi-stage process before reaching our customers.
At any given time, our teams are working on our merchandise assortments, whether that’s designing for the holiday season, creating production samples of the summer collection, or merchandising and marketing for the spring. This work generally consists of five phases:
Phase I: Branding and Design
Phase 2: Sourcing and Planning
Phase 3: Production and Marketing
Phase 4: Distribution
Phase 5: Sales and Support